You never know what will make someone feel better about themselves. It might be a snappy new pair of shoes, a promotion, jogging five miles, or a compliment from a stranger. Or it might be a necklace they bought from you at the outdoor market on Saturday or from your Etsy shop.

It’s a powerful thing, to be able to affect the way someone feels about themselves and therefore, the way they present themselves to the world. And while it may be hard to believe that someone could feel more confident just by wearing one of your pieces, it’s absolutely true.

Your customer may be going on a job interview, on a first date, or to a wedding. An eye-catching, unique necklace sets them apart. It gives them a sense of identity, an aesthetic. It may make them walk a little taller, smile at more people, maybe give them just that little boost of courage to laugh a bit more, to be themselves in an otherwise uncertain situation.

A necklace isn’t going to be the only reason for confidence, but it’s part of the whole package that is true self-confidence.

It is important to remember that it’s not about what you wear, but about how everything about you –your personality, your personal story, your support group and cheerleaders, your clothes, your skills, and qualities that you have to offer to the world–comes across. If you feel good about yourself, that will be effortlessly conveyed to whomever you may encounter.

And this thought may not alter the way you create what you do, but it might give you a bit more confidence in your work!